Web3 Expansion

Web3 Expansion

Client

Client

Ropeadope Records

Ropeadope Records

Project Type

Branding & Outreach

Project Type

Branding & Outreach

Industry

Music

Industry

Music

Year

Year

2022

2022

The Problems to Solve

At Ropeadope Records, the challenge was to expand our digital presence in the web3 space and enhance brand awareness. Key objectives included attracting new users, managing project workflows, and gaining deeper consumer insights. These goals demanded strategic planning, effective team leadership, and innovative marketing approaches.

The Problems to Solve

At Ropeadope Records, the challenge was to expand our digital presence in the web3 space and enhance brand awareness. Key objectives included attracting new users, managing project workflows, and gaining deeper consumer insights. These goals demanded strategic planning, effective team leadership, and innovative marketing approaches.

The Solution

I led a four-person team on Ropeadope's web3 expansion, focusing on outreach and brand identity, which attracted over 2500 new users in the first month. We utilized Trello for task management and data analysis, improving our understanding of consumer needs. Additionally, I developed a marketing campaign that significantly boosted brand awareness, achieving a 105% increase in outreach compared to the previous quarter. This involved creating compelling digital content that resonated with our audience and aligned with Ropeadope's innovative spirit.

Advisor

Louis Marks

CEO / Co-founder - Ropeadope Records

© 2024 Reid Friedenberg - Marketing & Design Portfolio

© 2024 Reid Friedenberg - Marketing & Design Portfolio

© 2024 Reid Friedenberg - Marketing & Design Portfolio