Strategic Marketing Optimization

Strategic Marketing Optimization

Client

Client

Impact Hub Berlin

Impact Hub Berlin

Project Type

Branding & Outreach

Project Type

Branding & Outreach

Industry

Social Enterprise

Industry

Social Enterprise

Year

Year

2023

2023

The Problems to Solve

At Impact Hub Berlin, the mission was to amplify the effectiveness of our marketing communications in a way that resonated with our vibrant community. The challenges laid in optimizing social media and email campaign strategies to foster higher engagement, securing cost-effective merchandise opportunities, and driving increased attendance at our diverse events. Each of these objectives required not just analytical finesse but also a creative touch that would capture the essence of our brand and the attention of our audience.

The Problems to Solve

At Impact Hub Berlin, the mission was to amplify the effectiveness of our marketing communications in a way that resonated with our vibrant community. The challenges laid in optimizing social media and email campaign strategies to foster higher engagement, securing cost-effective merchandise opportunities, and driving increased attendance at our diverse events. Each of these objectives required not just analytical finesse but also a creative touch that would capture the essence of our brand and the attention of our audience.

The Solution

My approach involved a rigorous analysis using HubSpot, which allowed for a refined engagement strategy that led to a 21% increase in email open rates and a 15% rise in social media interaction. By leveraging the community's reach, I negotiated co-branded merchandise that resulted in 80% cost savings. Furthermore, I developed a set of branding guidelines based on comprehensive research, contributing to a 27% growth in event attendance. These concerted efforts not only strengthened community engagement but also underscored Impact Hub's position as a catalyst for change and innovation.

Advisor

Jacqueline Beiram

Head of Marketing and Communications - Impact Hub Berlin

© 2024 Reid Friedenberg - Marketing & Design Portfolio

© 2024 Reid Friedenberg - Marketing & Design Portfolio

© 2024 Reid Friedenberg - Marketing & Design Portfolio