The Problems to Solve
The Clinical Trials Network engaged me as an independent contractor to create a cohesive series of logos for their service lines, Panacea Trial Support, Platforma and Advertrials, each with unique branding needs. Panacea required a logo that underlined their comprehensive service and expertise in the clinical trials sector, while Platforma needed a distinct identity to represent its customized clinical trial programs, and Advertrials sought a visual symbol that highlighted its unique approach to integrating patient engagement with innovative advertising solutions in the clinical trial landscape
The Problems to Solve
The Clinical Trials Network engaged me as an independent contractor to create a cohesive series of logos for their service lines, Panacea Trial Support, Platforma and Advertrials, each with unique branding needs. Panacea required a logo that underlined their comprehensive service and expertise in the clinical trials sector, while Platforma needed a distinct identity to represent its customized clinical trial programs, and Advertrials sought a visual symbol that highlighted its unique approach to integrating patient engagement with innovative advertising solutions in the clinical trial landscape
The Solution
I developed a unified branding strategy that articulated the individual identities of both service lines while maintaining coherence with the Clinical Trials Network's brand. For Panacea Trial Support, I crafted a logo that combined gold and silver hues with a pill motif, signifying their commitment to quality and innovation. This design contributed to a 25% increase in website traffic and a 16% boost in conversion rates. For Platforma, I designed a logo featuring a teal platypus with orange accents, capturing the division's friendly, approachable, and professional approach. This logo was integral in establishing Platforma's brand identity, leading to a 33% rise in user engagement. For Advertrials, I designed a logo that captured their unique blend of patient engagement and advertising, enhancing their market visibility within the clinical trials community. Each logo played a crucial role in strengthening the network's overall brand cohesion and digital performance, underlining the success of the targeted branding initiatives.