You feel great after you work out, but the workout itself can be a pain. In fact, in a 2022 study, The World Health Organization found that 31% of adults worldwide (1.8 billion people), did not not meet the recommended levels of physical activity that year. 

Fear not, Lumon Industries offers a revolutionary “severance” procedure, now allowing people to workout WITHOUT the work. 

Welcome to the Lumon Athletic Division.

Out of Home

We met travelers as they opted out of the walk home...

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Activation

...and used ai-powered mirrors to show people their innie(inner) potential.